Pan Africa Tourism Board (PATBOARD)

Continental Alliance

Shape Africa's
Tourism Future

VISION
"

It is my pleasure to welcome you to the Pan Africa Tourism Board (PATBoard), a collaborative platform dedicated to meaningfully shaping Africa's tourism story for today and for generations to come. Our vision is to position Africa as a leading global tourism destination, and our mission is to promote sustainable, inclusive, and transformative growth across the continent's travel, tourism, and hospitality industries.

The Pan Africa Tourism Board plays a vital role in uniting governments, private sector players, communities, and knowledge partners to amplify Africa's voice in the global tourism marketplace. Together, we can unlock opportunities that drive economic growth, create jobs, preserve cultural heritage, and protect our environment. Your partnership with us is more than an alliance - it is a shared commitment to realising Africa's tourism potential. By joining hands, we bring our collective expertise, creativity, and reach to ensure that Africa's tourism sector thrives on innovation, resilience, and sustainability.

On behalf of the entire PATBoard, I warmly welcome you to this journey and urge you to stand with us in advancing Africa's tourism agenda. Together, we will inspire change, celebrate our continent's diversity, and shape a brighter future for African tourism.

Madam President, Mariam Lesian
Madam PresidentMariam Lesian
The Elite Echelons
Founding Patron
For: UHNWIs, Sovereign Wealth Funds, Legacy Brands, Private Equity Firms, and Philanthropic Leaders.
  • Reserved for visionaries leaving a lasting mark on Africa's tourism future.
  • Strategic Influence & Leadership: Permanent designation as a Founding Patron.
  • Exclusive naming rights and legacy project representation.
  • Priority seat at the Continental Tourism Leadership Forum.
  • Access to PATBoard Tourism Deal Room for large-scale sustainable projects.
Bespoke
Partnership
Strategic Partner
For: Global Tech Providers, Aerospace, Consulting Firms, International Media, and Development Funds.
  • Shape Africa's future through innovation, investment, and global reach.
  • Direct access to policymakers in OMAs and tourism ministries.
  • Opportunity to host closed-door dialogues with African heads of state.
  • Access to high-value tourism pipeline projects and B2B matchmaking.
  • Customized collaborations aligned with Corporate Vision & ESG goals.
$15,000
Annual Tier
Core Partnership System
Global Brand
For: Luxury Hotels, Safari Lodges, Premium Travel Services, Aviation, and Global OTAs.
  • Prominent branding across international campaigns.
  • Priority consultation on sustainability and access to market intelligence.
  • Automatic priority recognition at Baobab Indaba Awards Gala.
$12,000
Annual Tier
Destination Leader
For: National & Regional Tourism Boards, Aviation Authorities, DMOs, and Protected Area Agencies.
  • Lead "Country Spotlight" promotions at major global travel shows.
  • Support aligning initiatives with continental tourism strategies.
  • Representation in continental policy dialogues and global advocacy platforms.
$8,000
Annual Tier
National Bodies
For: Regional Governments, Pan-African Bodies, Diplomatic Trade Orgs, and Development Finance Institutions.
  • Drive Africa's growth, policy influence, and structural tourism development.
  • Support aligning national policies with AU Agenda 2063.
  • Facilitation of cross-border collaborations and investments.
$6,000
Annual Tier
Sports & MICE
For: Sports Federations, Convention Centers, Exhibition Hubs, and Large-Scale Festival Promoters.
  • Shape tourism policies for large-scale pan-African events.
  • Advocacy for cross-border event facilitation and visa policies.
  • Direct links with tourism boards, airlines, and hotel blocks.
$5,600
Annual Tier
The Ecosystem Builders
Tourism Affiliate
For: Non-tourism brands: Mining, Energy, Financial Institutions, Telecom, Infrastructure.
  • Showcase community and conservation impact through CSR.
  • Opportunities for joint initiatives bridging tourism with other industries.
$3,500
Annual Tier
Digital Innovator
For: Travel Tech Startups, Fintech, AI & Analytics, Web3 / Metaverse Creators.
  • Present cutting-edge solutions at global expos and summits.
  • Test and scale solutions with continental tourism partners.
  • Pitch innovative solutions (TravelTech / FinTech) to capital investors.
$3,300
Annual Tier
Diaspora Champion
For: Diaspora Networks, Entrepreneurs, Cultural Orgs, Philanthropic Leaders.
  • Support Africa's cultural preservation and authentic storytelling.
  • Showcase heritage through events, campaigns, and global media.
  • Dedicated diaspora investment matchmaking via the Deal Room.
$2,500
Annual Tier
SME Growth
For: Local Tour Operators, Boutique Hotels, Startups, and Niche Experience Providers.
  • Guidance on scaling operations and unlocking new markets.
  • Access to workshops on business, service excellence, and sustainability.
$1,500
Annual Tier
Agritourism
For: Farms, Vineyards, Coffee & Cacao Producers, Eco-Farms, and Rural Tourism Cooperatives.
  • Diversify income by linking farming operations with tourism.
  • Access to agritourism business workshops and rural toolkits.
$1,500
Annual Tier
Individual Membership

Official Individual Membership Cards

These individual membership tiers recognize distinct levels of engagement in PATBoard, from rising contributors and active connectors to high-level champions advancing the organization's continental vision.

Diamond

Reserved for top-tier ambassadors and distinguished figures representing PATBoard at the highest level.

Open Diamond membership PDF

Gold

Designed for established members who actively strengthen partnerships, visibility, and institutional growth.

Open Gold membership PDF

Tanzanite

Positioned for emerging members building their presence and contributing to PATBoard's expanding network.

Open Tanzanite membership PDF

Ready to Join the Movement?

Download the official application framework today. Fill in the required fields and submit your documentation digitally to our Continental Partnership Committee.

Official Application Form