Pan Africa Tourism Board (PATBOARD)
Our Story & Mandate

The Voice of African
Tourism Leadership

AFRICA
Our Manifesto

PATBOARD exists as a beacon of Pan-African unity — "One Continent, Sustainable Heritage For All." A continental tourism authority of presidential stature, driving policy at the highest levels, and positioning the world's most culturally rich continent as its most compelling tourism destination.

Vision, Mission
& Core Values

Our Vision

A United Africa Through Tourism Excellence

To establish Africa as the world's most sought-after tourism destination — culturally authentic, economically powerful, and diplomatically unified under one continental tourism voice that commands global respect and investment.

Our Mission

Drive Policy, Unite Regions, Attract Investment

To serve as Africa's foremost continental tourism authority by facilitating presidential-level dialogue, crafting transformative tourism policy, connecting investors with opportunities, and ensuring every African region's tourism narrative is told at the highest international level.

Core Values

Unity, Integrity, Excellence & Pan-Africanism

Continental solidarity that transcends borders. Transparent governance that builds trust. Standards of excellence that command global respect. A deep Pan-African pride that ensures Africa always speaks with power and authority on the world tourism stage.

Our Leadership

PATBOARD governance structure aligned to the 2026 organogram, showing advisory leadership, executive office, regional vice presidents, and directorates.

H.E Baleka Mbete
H.E Baleka Mbete
Patroness

Former Deputy President of the Republic of South Africa

๐Ÿ‡ฟ๐Ÿ‡ฆ South Africa
H.E Goodluck Jonathan
H.E Goodluck Jonathan
Patron

Former President of Nigeria

๐Ÿ‡ณ๐Ÿ‡ฌ Nigeria
H.E Mariam Lesian
H.E Mariam Lesian
President

Brics Women Tanzania Country Center Chairperson

๐Ÿ‡น๐Ÿ‡ฟ Tanzania
H.E Alain St. Ange
H.E Alain St. Ange
1st Vice President

Former Seychelles Minister of Tourism

๐Ÿ‡ธ๐Ÿ‡จ Seychelles
Executive Advisory Board
H.E Dr Fatoumatta Gaye
H.E Dr Fatoumatta Gaye
Executive Advisory Board

Women and Gender African Union Agenda 2063

๐Ÿ‡ฌ๐Ÿ‡ฒ Gambia
H.E Mr. S. Singh
H.E Mr. S. Singh
Executive Advisory Board

Founder and Group CEO, Depi Group of Companies

๐Ÿ‡ฟ๐Ÿ‡ฆ South Africa
Professor Jeleel Olasunkanmi Ojuade
Professor Jeleel Olasunkanmi Ojuade
Executive Advisory Board

Vice-Chancellor of Ojaja University

๐Ÿ‡ณ๐Ÿ‡ฌ Nigeria
H.E Francis Majige Nanai
H.E Francis Majige Nanai
Executive Advisory Board

Founder and MD, FANA Insight Solutions

๐Ÿ‡น๐Ÿ‡ฟ Tanzania
Dr. Silvanos Gwarinda
Dr. Silvanos Gwarinda
Executive Advisory Board

Chairman of the Air Zimbabwe Board

๐Ÿ‡ฟ๐Ÿ‡ผ Zimbabwe
H.E Ragnaghnewendรฉ Olivia Rouamba
H.E Ragnaghnewendรฉ Olivia Rouamba
Executive Advisory Board

Former Minister of Foreign Affairs, Regional Cooperation and Burkinabรฉ Abroad

๐Ÿ‡ง๐Ÿ‡ซ Burkina Faso
Dr. Hossa Darwish
Dr. Hossa Darwish
Executive Advisory Board

President Afro - Asian Union ( AFASU)

๐Ÿ‡ช๐Ÿ‡ฌ Egypt
H.E Ambassador  Thomas Grant
H.E Ambassador Thomas Grant
Executive Advisory Board

Founder CRO - President GPN solutions

๐Ÿ‡ฑ๐Ÿ‡ท Liberia
Executive Board
Presidential Office
Princess Lorna Raphahlelo
Princess Lorna Raphahlelo
Head, Royal Legacy Tourism Desk

Founder and Executive Director of Lorna N Foundation

Sithembiso Msomi
Sithembiso Msomi
1st Vice Head, Strategy and Operations

Technical Director of Lorpen Investments (PTY) Ltd

๐Ÿ‡ฟ๐Ÿ‡ฆ South Africa
Wanjiku Wairia
Wanjiku Wairia
2nd Vice Head, Governance and Diplomacy

Oxfam Kenya Board Chairperson

๐Ÿ‡ฐ๐Ÿ‡ช Kenya
Ambassadors and Regional Vice Presidents
H.E Ambassador Mxolisi Ngubeni
H.E Ambassador Mxolisi Ngubeni
Global Ambassador

Director of Buil-It Hardware Stores

๐Ÿ‡ธ๐Ÿ‡ฟ Eswatini
H.E Ambassador Bunny Bhoola
H.E Ambassador Bunny Bhoola
Global Ambassador

Managing Director of African Link Tours

๐Ÿ‡ฟ๐Ÿ‡ฆ South Africa
Christian Mbina
Christian Mbina
Vice President, Central Africa

CEO Luxury Green Resorts

๐Ÿ‡ฌ๐Ÿ‡ฆ Gabon
Andreas Shekutamba Simon
Andreas Shekutamba Simon
Vice President, Southern Africa

Founder and Chairman, Upper-Think Investments

๐Ÿ‡ณ๐Ÿ‡ฆ Namibia
Dr. Nevine Nabil Nakhla Mankaryous
Dr. Nevine Nabil Nakhla Mankaryous
Vice President, Northern Africa

Founder and CEO, El Gondy Trading

๐Ÿ‡ช๐Ÿ‡ฌ Egypt
Alamin Faris
Alamin Faris
Vice President, Eastern Africa

Founder & CEO Omnia business & leisure travel

๐Ÿ‡ช๐Ÿ‡น Ethiopia
Directorates
John Eddy
John Eddy
Director of Innovation, Technology and Entrepreneurship

Founder of Safari Wallet and Place Listed

๐Ÿ‡น๐Ÿ‡ฟ Tanzania
Yvonne T. Mooka
Yvonne T. Mooka
Director of Events Communications and Media with out Borders

Media and researcher for The New York Times

๐Ÿ‡ง๐Ÿ‡ผ Botswana
Mussa Mhando
Mussa Mhando
Director of Marketing and Sales

Northern Tanzania Program Director

๐Ÿ‡น๐Ÿ‡ฟ Tanzania
Joseph Touomou
Joseph Touomou
Director of Sports Tourism

CEO HORIACH Consulting Group. Sport Investigative Researcher.

๐Ÿ‡จ๐Ÿ‡ฒ Cameroon / ๐Ÿ‡บ๐Ÿ‡ธ USA
Diana Kapela
Diana Kapela
Director of Partnerships and Contracts

Founder of Ongoza Africa. DBK and Associates.

๐Ÿ‡จ๐Ÿ‡ฉ D.R. Congo
Wendy L. Alexander
Wendy L. Alexander
PATBOARD Global Partnership Director

CEO of Inspiring-decisions, LLC.

๐Ÿ‡บ๐Ÿ‡ธ USA
Catherine Mika Metili
Catherine Mika Metili
Director, Countries Representative

Founder & CEO, Maasai Fรชte Choma

๐Ÿ‡น๐Ÿ‡ฟ Tanzania
Yemisrach Hussen
Yemisrach Hussen
Director of Women and Youth

International Consultant

๐Ÿ‡ช๐Ÿ‡น Ethiopia
Martha Sizya Enock-Masanja
Martha Sizya Enock-Masanja
Director of Projects
๐Ÿ‡น๐Ÿ‡ฟ Tanzania

Strategic Support
& Solutions

PATBOARD provides strategic support, partnerships, and solutions that grow Africa's tourism sector through sustainability, innovation, and inclusive development.

Partnerships

Partnerships & Networking

We connect governments, private sector, investors, and communities to create impactful collaborations across Africa's tourism ecosystem.

Promotion

Tourism Promotion

We promote Africa as a premier destination by strengthening destination branding, marketing strategies, and global visibility initiatives.

Sustainability

Sustainable Tourism

We support sustainability-first practices that protect heritage, preserve ecosystems, and empower local communities.

Innovation

Digital Solutions

We encourage smart tourism solutions by leveraging technology, innovation, and digital platforms that modernize access and growth.

Capacity

Capacity Building

We empower stakeholders through training, knowledge-sharing, and skill development programs, supporting youth and women.

Research

Research & Insights

We provide research-driven insights to improve decision-making, strengthen collaboration, and enhance Africa's tourism image globally.

Six Strategic
Pillars of Action

Policy
Diplomacy
Investment
Culture
Sustainability
Inclusion
๏ปฟ