Pan Africa Tourism Board (PATBOARD)
From the global explosion of Afrobeats and Amapiano to thriving cinematic hubs like Nollywood, Africa's contemporary creative industries are becoming massive drivers of international tourism. PATBOARD integrates the arts directly into the tourism value chain.
Leveraging the global appetite for African music by promoting and building infrastructure for mega-festivals, concert tours, and cultural music retreats that draw international audiences.
Supporting Fashion Weeks and artisan markets across the continent, framing African cities as global fashion capitals and shopping destinations for the luxury and sustainable textile markets.
Capitalizing on "set-jetting" (tourism inspired by films shot in Africa) and promoting the continent's diverse, indigenous culinary scenes to a rising demographic of foodie travelers.
Capitalizing on the global domination of African music genres, PATBOARD partners with mega-festivals (like Afro Nation) and streaming platforms to create dedicated music-tourism packages, drawing millions of international fans specifically to experience the music in its birthplace.
A grant program incentivizing global film studios to shoot blockbuster films in diverse African locations. When global audiences see breathtaking African landscapes seamlessly integrated into prestige cinema, it acts as a multimillion-dollar organic tourism advertisement.
Traditional safaris skew toward older, wealthier demographics. The creative economy acts as the ultimate top-of-funnel magnet for Gen Z and Millennials. By owning our cultural exports - music, fashion, and art - we ensure that Africa is seen as the epicenter of global cool, driving a massive wave of young, culturally curious international tourism.
