Pan Africa Tourism Board (PATBOARD)
Country Profile

Kenya — The Safari Capital

Kenya

Kenya is the birthplace of the modern safari and the spiritual home of African wildlife tourism.

2M+
ANNUAL VISITORS
10.4%
GDP CONTRIBUTION
50+
NATIONAL PARKS
Masai Mara

Masai Mara

The Serengeti-Mara ecosystem is the stage for the Great Migration — the greatest wildlife spectacle on earth.

The Mara River crossing - where hundreds of thousands of wildebeest plunge into crocodile-infested waters - is one of the most dramatic natural events on earth, typically occurring between July and October. The predator-prey dynamics that play out on these plains have been filmed for countless documentaries, making the Serengeti perhaps the most famous wildlife destination in the world.

Great Migration Big Five Luxury Camps Balloon Safaris
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Nairobi & Urban Safari

Nairobi gives Kenya a rare city-break proposition with wildlife on the capital’s edge, strong conference demand, museums, restaurants, and regional aviation connectivity.

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Nairobi & Urban Safari
Amboseli & Kilimanjaro Views

Amboseli & Kilimanjaro Views

Amboseli strengthens Kenya’s safari offer with elephant herds, classic Kilimanjaro backdrops, and high-value photographic tourism.

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Lamu & The Swahili Coast

Lamu expands Kenya beyond safari with Swahili heritage, dhow culture, boutique beach stays, and one of East Africa’s most distinctive island experiences.

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Lamu & The Swahili Coast
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